
Using the name “Richard Bachman” as a tribute to Bachman-Turner Overdrive, King published five pseudonymous books from 1977 to 1984 before being “outed” as Bachman by bookstore clerk Steve Brown in 1985. (Additionally, the prevailing sentiment in the ’70s was that authors should publish no more than one book a year to prevent market saturation-Bachman gave King the ability to circumvent that unwritten rule.) As an experiment, he decided to release a number of novels under a pseudonym, with extremely little marketing, to test his thesis. In the mid-1970s, still learning how to cope with fame and success in the aftermath of Carrie, King struggled to comprehend whether he hit the jackpot because of talent or luck.

The novel's maniacal antagonist, a superfan who holds her favorite author hostage until he finishes a novel, is described by King as an allegory for cocaine: “She was my number one fan.” King’s sole directorial effort was nominated for two Golden Raspberry Awards: Worst Director and Worst Actor (Emilio Estevez). “She has very little interest in my vampires, ghoulies, and slushy crawling things.” Originally titled “The Napkins,” King says that this is one of the only books of his that his daughter likes. The graphic novel based on King’s five-story horror film collection featured interior illustrations by Bernie Wrighston, illustrator and co-creator of the Swamp Thing. The first in King’s eight-novel magnum opus was illustrated by Michael Whelan, the first living person to be inducted into the Science Fiction Hall of Fame in 2009. In his 2000 memoir On Writing, King says he wrote Cujo while on a cocaine binge, saying that he "barely remembers "Shelley Duvall as Wendy is really one of the most misogynistic characters ever put on film, she's basically just there to scream and be stupid and that's not the woman that I wrote about." Despite the film's success and legacy, King has called it "cold" and a poor portrayal of women.
